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Case study

Swarovski: a strong partner for a strong brand

Since 2012, ASI has been a strong partner to the company behind one of Austria’s most popular sights with its linguistic expertise and client service.

Swarovski crystals have captivated people across the globe for 125 years. When Swarovski celebrated the 100th anniversary of its foundation in 1995, it created a place that turns crystal into an experience: Swarovski Kristallwelten (Swarovski Crystal Worlds). Together with the Swarovski Kristallwelten Stores in Innsbruck and Vienna, they make up D. Swarovski Tourism Services GmbH. The three experience destinations combine art with lifestyle and Austrian tradition with an internationally successful tourism model. As one of Austria’s most popular sights, Swarovski Crystal Worlds has enthralled more than 15 million visitors since 1995. ASI has been supporting D. Swarovski Tourism Services GmbH since 2012 with premium language services, successfully completing over 1,000 projects so far.

Text types: from magazines and press releases to contracts and user manuals

ASI provides premium language services for D. Swarovski Tourism Services GmbH in a number of areas, such as Marketing, Art & Brand Installation, Project Management, Legal and Technology, focusing on media translations for magazines, press releases, brochures and folders. A core team of translators, meticulous writing and consistent compliance with and further development of the corporate language ensures that high-quality texts are delivered.

Success factors: meticulous writing and project management

Creating media texts from simple translations that not only reproduce the client’s message but make them stylistically ‘sparkle’ in different languages requires experienced media translators, but above all meticulous writing and creativity. Another key success factor when implementing projects in as many as 27 languages is professional project management with a central point of contact who holds all the reins.

At a glance

  • Client: D. Swarovski Tourism Services GmbH
  • Collaboration since: 2012
  • Language combination: German => English (US), Italian, Chinese, French, Spanish (up to 27 languages)
  • Services: translation, copy-editing, graphical layout, proofreading
  • Text types: press releases, folders and brochures, Crystal Worlds magazine, website texts, user manuals, etc.
  • More information: